Instagram is one of the most famous social platforms in the world, and many companies use it to promote their products and services.

Creating a Business Account on Instagram

Registering a business account is the first step for using the social network to make money. It provides additional opportunities to promote services/goods. Here are a few clear advantages:

  1. Adding contact information. A business account allows you to add useful information for clients: address, phone number, and email, so users can contact you and ask questions.
  2. Advertising. A business account gives you access to launch a “targeting” service which will help you engage new customers.
  3. Analytics. A business account provides analytics data to help you understand what types of content are most popular with your audience and how they interact with your content.

Creating Engaging Content for Your Instagram Page

To use social networks to advertise and increase sales, you must create engaging posts and stories that appeal to potential customers. In addition, it will be useful to show that page itself, as well as the individual materials here, are popular. Special services like can help create the right activity. Here are a few tips regarding the exhibited materials:

  1. Ensure the picture is catchy and instantly gives users the information they want.
  2. Create original content to stand out and create a unique company identity.
  3. Make use of a variety of presentation formats. Don’t limit yourself to static images. Use videos, Stories, IGTV, and other types of content to get more attention.

Targeted Advertising

Instagram provides the opportunity to post marketing materials for money. And they help attract the attention of a wide audience, which should convert into new customers. Here are a few recommendations to help with that:

  1. Feed ads are a classic way to promote on Instagram. It appears in the subscribers’ feed as an ad you can like, comment on or link to the company’s website. To maximize exposure, use high-quality images, eye-catching headlines, and brief descriptions that convey product information as accurately as possible.
  2. Advertising in Stories is a fast and effective way to interact with many social network users. Banners in “stories” appear on the full screen of people who view the Stories. To create it, use creative and catchy images to attract and retain users. You can also use interactive features such as polls or voting to increase interaction with your audience.
  3. IGTV is a new content format on Instagram that allows you to post long videos. You can run a longer video here than banners in the feed or in “stories,” which allows you to talk more about a product or service.
  4. A carousel ad is an ad that consists of several images or videos that can be scrolled through. This format allows you to convey more detailed information about the promoted product using multiple images.


Using Instagram to advertise and sell products requires patience and constant work. But, if you use all the tools available correctly, you can succeed and achieve your business goals. Follow our tips, and don’t be afraid to experiment with new types of content and advertising to find your way to success on Instagram.